User guide
How to use the Local Visibility Audit Tool
Complete the audit in about three minutes, understand what each score means, and turn the report into a practical local-growth conversation.
Quick start
Complete the audit in five focused steps
1. Business
Enter the business name, client type, and primary market.
2. GBP
Record profile completeness, photos, and monthly posts.
3. Reviews
Enter review count, rating, response rate, and recent reviews.
4. Competitors
Compare review averages and record the observed Maps position.
5. Website
Assess mobile performance, trust, local pages, CTAs, and tracking.
Scoring model
How the score is calculated
Each category receives its own score from 0 to 100. The category score is multiplied by its weight, and the four weighted results create the Local Visibility Score.
Business profile
Profile completeness, photos, and publishing activity.
Reviews & reputation
Review volume, rating, recency, and response rate.
Local competition
Review position and observed Maps placement compared with nearby competitors.
Website conversion
Mobile performance, calls to action, location pages, trust, and tracking.
Score meaning
Interpret the overall result
0-54
Needs attention
Major visibility or conversion signals are limiting local demand.
55-69
Growth opportunity
The foundation exists, but meaningful gaps remain.
70-84
Strong foundation
Core signals are healthy; focused improvements can increase qualified demand.
85-100
Market leader
A strong position that should be protected, measured, and converted.
Scores are directional planning tools based on entered information. They do not guarantee rankings, traffic, leads, bookings, or revenue.
Report charts
Read the visual story from top to bottom
Score ring and band
Shows the overall weighted score and where it sits on the four-level interpretation scale.
Executive scorecard
Compares each category with the 80-point internal planning benchmark. This is a planning marker, not a market average.
Visibility footprint
Shows whether performance is balanced or whether one weak signal is constraining the whole local presence.
Weighted opportunity
Shows where remaining score headroom is concentrated after category weights are considered.
Taking action
Use the report as a working plan
Start with the largest gap
Review the priority category and the first high-impact recommendation before tackling lower-impact work.
Follow the 30-day roadmap
Work through the first three recommendations in sequence, then measure progress during week four.
Re-run and compare
Run another audit after meaningful changes to see which leading indicators moved and what should come next.
Privacy and delivery
What happens to entered information
Draft and report storage
Unfinished drafts and the latest report are stored in the current browser. Clearing browser data can remove them.
Contact details
Name, email, and explicit consent are requested when a newly generated report is ready to reveal.
Common questions
A few useful answers
Is this live Google data?
No. The audit uses manually entered observations and does not scrape Google or connect to Google Business Profile.
What does the 80-point line mean?
It is an internal planning benchmark used to make category gaps easier to compare. It is not a competitor average or ranking promise.
Can I save the report?
Use Print report or Save PDF in the report header. The latest generated report also remains available in the same browser.
What should I bring to a strategy session?
Bring the audit, any current marketing priorities, and context about the highest-value calls, cases, reservations, or event inquiries.
Ready for the next step?
Use your report to build a focused growth plan.
CliqSpark will walk through the findings, explain what matters most, and prioritize the first 30 days.